Book on China digital marketing

Val Kaplan | China Marketing Expert

Professional Profile

  • China based marketing expert with extensive experience in marketing technologically advanced products.
  • Solid track record in sales and marketing management with over 17 years of experience in hi-tech and manufacturing industries.
  • Expert in Asian technology markets, lived and worked in Taiwan, Hong Kong, Singapore, Korea, China for over 12 years.
  • Solid engineering background (BSc in Mech. Engineering) coupled with advanced computer and design skills.
  • Real world business acumen based on experience and extensive business training (MBA in Marketing, graduated with distinction).
  • Broad experience in project management (PMP certified), multidisciplinary product development and quality control (Six Sigma Green Belt).
  • Fluent in English, Russian, Hebrew, intermediate communication skills in Mandarin Chinese and French.

 

Experience

Marketing and Technical Director

Camtek Imaging Technology, China (Shenzhen/Suzhou)

(PCB BU of Camtek LTD, NASDAQ: CAMT)

2008 to present

Val is currently leading marketing and technical sales departments and directing worldwide operations out of HQ in China. Since the establishment of the company in China in 2008, he has been overseeing significant expansion of activities, introduction of new products, improving competitiveness of existing offerings as well as reshaping company’s brand image in its main market in Asia Pacific.


Technical Director

Camtek Korea, S. Korea, Seoul

(subsidiary of Camtek LTD, NASDAQ: CAMT)

2006 to 2008

Val was directing sales and service support of Camtek’s inspection products for PCB, IC Substrates and Semiconductors divisions in the company’s Korean branch. By carefully positioning and configuring our offers he has been managing and coordinating successful penetration to a number of strategic accounts (Samsung, LG and others) which dramatically improved Camtek’s profitability and market position in Korea.


Business Development Manager, Owner

Kaplan-Cortex Inc., Canada, Toronto, ON

(incorporated in Ontario, Canada)

2002 to 2006

The main area of operation of the company that Val had founded and managed was active representation of several major PCB equipment manufacturers in Canada and US focusing primarily on inspection systems. He has been responsible for managing all the aspects of multimillion installation projects involving Camtek’s AOI equipment in PCB and Microelectronics facilities.


Product Consultant

Camtek USA Inc., NJ, USA

(subsidiary of Camtek LTD, NASDAQ: CAMT)

2002 to 2006

In Val’s capacity of Camtek USA product consultant he has planned and organized wide range of sales, service and marketing activities resulted in strengthening and solidifying Camtek’s presence in Canada as the leading AOI supplier. Val has also engineered and executed a number of strategic equipment evaluations which led to multimillion dollar purchases in North America.


Regional Manager

Camtek South East Asia Ltd., Singapore

(subsidiary of Camtek LTD, NASDAQ: CAMT)

2000 to 2002

Val’s primary achievement as a regional manager of Camtek South East Asia’s new subsidiary was the increase of Camtek’s market share in ASEAN countries from virtual zero in 2000 to 60% of the market by 2002. He has personally assembled and coached local technical teams across the region that enabled Camtek to establish solid presence in multicultural and diverse SEA market and ensure ongoing profitability.


Regional Customer Support Manager

Camtek Hong Kong Ltd., Hong Kong

(subsidiary of Camtek LTD, NASDAQ: CAMT)

1998 to 2000 

As a regional customer support manager Val has built, integrated and directed tech. and sales support network from the ground up. He has planted the seeds of what has become one of the most efficient and profitable service organization in the entire industry that accounts to significant proportion of Camtek’s worldwide revenue to this day.


Product Specialist, Customer and Sales Support

Camtek Pacific Ltd., Taoyuan, Taiwan

(subsidiary of Camtek LTD, NASDAQ: CAMT)

1996 to 1998


Application Engineer, R&D and Service Dept.

Camtek Ltd., (NASDAQ: CAMT), Migdal Haemek, Israel

Before 1996

Education

2009: PMI – Project Management Institute (USA)

PMP – Project Management Professional

Continues to maintain certification by earning PDUs through PMI certified training providers


2009: The Graduate School of Business Heriot-Watt University (Edinburgh, UK)

MBA, emphasis on Marketing

Graduated with distinction


1996: Technion – Israel Institute of Technology (Haifa, Israel)

B.Sc., Mechanical Engineering

Majored in materials and machine design

Blog

Val Kaplan blogs about doing business in China and specifically about product marketing.
He has also published a book about
digital marketing in China, available at Amazon:

 

Please, visit his blog at ChinaMarketingTips.com

For more content, please visit ChinaMarketingTips.com

Contacts

Contact Val Kaplan here:


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